15K to 100K users. $1M ARR. 37% retention improvement.

That's what happens when you combine technical data expertise with deep understanding of consumer behavior and internet culture.

I'm Amina Green, and I help consumer tech startups cut through the noise to achieve real growth.

I scaled MintStars from 15K to 100K monthly users and achieved $1M ARR in under a year.

If you’re ready to turn data into growth, let’s chat → https://calendly.com/hello-amina-io/30min

  • Amina has been a great asset to the MintStars team across several varied projects spanning marketing, data and product. She’s a gifted all-rounder and impressed our team. This has been exemplified by her work to gain insights from our customers through surveys and interviews.

    Fraser Bell

    COO, MintStars

  • “Amina has a rare combination of skills: fluency in hands-on Python and data science tools, a social scientist’s knowledge of research methods, a respect for research, and a just-get-it-done growth mentality. ”

    Joshua Levy

    Founder & CEO, Holloway

    Author of Art of The Command Line

  • Amina has been a fantastic member of our team. She is highly organized, hard working, and takes initiative to lead projects that will drive the company forward. I’d recommend her to anyone!

    Jessica Van Meir

    Founder, MintStars

    Harvard Kennedy Ash Fellow

Services


I’m excited about working on new projects in the consumer tech space and am offering services that reflect where I’ve previously made the most impact.

Growth & Retention Analytics

Perfect for: Startups struggling with retention or needing to understand user behavior.

What you get:
  • Cohort analysis identifying retention patterns
  • Custom analytics dashboards
  • Data-driven growth recommendations
  • Implementation support

Data Infrastructure Setup

Perfect for: Early-stage companies with messy data or no analytics foundation

What you get:
  • Automated ETL pipelines
  • Database schema design
  • Streamlit/Metabase dashboards
  • Documentation for your team

User Research

Perfect for: Products looking for PMF or planning new features

What you get:
  • User behavior analysis
  • Feature impact assessment
  • Research synthesis
  • Product recommendations

Why Consumer Tech?

I bridge three worlds that rarely overlap:

  • technical data infrastructure
  • human-centered design (MS in HCI)
  • cultural understanding of internet communities.
I've lived in Tokyo and London, run two Substacks analyzing culture and technology, and have 19.5K followers on X.
 My track record demonstrates that I understand what makes users stick around, what communities value, and how to translate data into product decisions that feel human.

Past Work

Creator Economy Retention Analytics (MintStars)

  • Role: Head of Data

    • Developed a comprehensive creator retention analysis system tracking month-over-month user activity across multiple revenue streams.

    • Built automated ETL pipelines processing user transactions, content creation, and engagement metrics. Implemented cohort analysis to identify key retention patterns, revealing critical insights that improved creator retention by 37%.

    • Created visualization dashboards demonstrating the impact of platform initiatives on retention rates, directly contributing to successful growth from 15K to 100K monthly active users.

  • Python(pandas) | ETL Pipeline | SQL | Data Visualization | Jupyter Notebook

Internal Deep Research Tool (Plurality Institute)

  • Role: Python Developer

    • Developed an internal research tool that leverages Perplexity's Sonar API to streamline technical paper analysis.

    • Built a Python application that automates searching, retrieving, and organizing research data from 400+ papers.

    • Implemented intelligent filtering algorithms and data visualization features that reduced research time by 65%. Created a user-friendly interface for non-technical researchers, resulting in adoption by the entire research team and significant improvements in knowledge sharing across projects.

  • Python | GitHub | API | UX & UI Design

GiftWrapped User Facing Data Feature (MintStars)

  • Role: Head of Data

    • Created GiftWrapped, a Spotify Wrapped-inspired feature that transformed user data into personalized insights. Implemented comprehensive event tracking, built efficient SQL database schemas, and established ETL processes.

  • 34% increase in platform visibility through social sharing, 78% completion rate (vs 62% industry average), and 280% ROI through improved retention and revenue growth.

  • User Behavior Analytics | SQL | Data Visualization | Metabase | TypeScript

Background 

MSc in Computer Science(Human-Computer Interaction)
 Former Head of Data at MintStars (venture-backed creator economy startup) 
Research Fellow at Plurality Institute (computational social science)
I also run:
  • Bimbollectual (cultural analysis Substack)
  • Feeling Machines (affective computing Substack)
  • X: 19.5K followers

Contact

Currently based in San Francisco.

If you'd like to scale your start-up, the next step is to schedule a strategy call to see if we'd be a good fit to work together.

📅 Book a Strategy Call → https://calendly.com/hello-amina-io

Send a line!

📧 hello@amina-io.com